Good news
for the wildlife in Portugal ’s
cork oak forests, for everyone working in the country’s cork industry and for those
of us who are fed up with corkscrews.
In
the international wine market, the use of screw caps has soared in recent years
to the detriment of cork stoppers. The consequences looked dire for Portugal ,
which produces half of the cork harvested annually in the world. Much of the
best quality is harvested between May and the end of August in the Algarve .
A
heavy sigh of relief followed the unveiling at the International Vinexpo wine
fair in Bordeaux
last month of a remarkably simple invention.
So
far, revelations about the new “twist-to-open” Helix wine cork have been
generally well received. They will “revolutionise the world of corks,”
according to the Portuguese weekly Expresso.
“Just
when you thought that mankind’s genius could go no further, four years of
research has given birth to a new apex in cork innovation,” reported Gizmodo.com
in an article headlined, “They've invented a twist-off wine cork and life will never
be the same.”
“Hurrah!”
shouted the Huffington Post, adding that the unveiling begged the question - “why
has it taken so long?”
The Portuguese
cork producer Amorim and the US
glass container manufacturer O-I, described their joint concept as “a high performing
and sophisticated wine packaging solution.” The response during tests with
connoisseurs has been “overwhelmingly positive,” they say, adding that market
research shows that 94% of consumers in the US
and 90% in France
prefer cork stoppers.
In essence, a
thread finish on both cork and bottle make opening and closing a Helix stopper
as easy as winding a screw cap. Corkscrews will simply become museum pieces.
Crucially
to traditionalists - and despite all the talk of innovation - Helix corks ‘pop’
in the same way as the old–fashioned ones.
Noting
that cork grows on trees and so “fits with wine's earthiness,” the BBC’s News Magazine commented: “A scientist might talk
about the explosive pop of a wine cork in terms of pressure or elasticity. But
for wine lovers, the distinctive creak and pop means something good is
happening. It triggers associations - social intimacy, relaxation, nuanced
aromas, celebration - that go far beyond just a slug of alcohol.”
One
of the big claims of screw caps was they did not allow ‘cork taint.’ Well,
neither do Helix twisters. The results of extensive testing showed “no
alteration in terms of taste, aroma or colour,” say the makers.
They
also point to Helix’s ‘green’ credentials. Legally controlled cork harvesting
involves harmlessly stripping only part of the outer bark of cork oak trees once
every nine years. Glass bottles, of course, are easily recycled.
“We
are delighted to offer the market not only a 100% renewable, modern product,
but also a solution that enhances the wine drinking experience through opening
and resealing convenience,” says António Amorim, chairman and CEO of the Amorim
group.
Founded
in 1870 and based near Oporto ,
Amorim is the world’s largest manufacturer of cork stoppers, supplying more
than 15,000 customers across 82 countries, through a network of fully owned
subsidiaries in every wine market around the world.
O-I
stands for Owens-Illinois, Inc., the world's largest glass container
manufacturer with revenues last year of $7.0 billion. Headquartered in Perrysburg , Ohio ,
it employs 22,500 people at 79 plants in 21 countries.
In an
era in which almost everyone seems to be in rowdy conflict over almost
everything, it is refreshing to hear that “the future of innovation is through
collaboration.” So says O-I’s European president Erik Bouts. “Helix is a proven
example of what can be achieved for consumers and the wine trade when the
world’s leading companies in glass packaging and cork work together.”
A
word of warning though: don’t throw away your corkscrew just yet. Helix corks
may not be widely available for a year or two.