The
media 'silly season' got off to a pulsating start with fascinating revelations
about British Prime Minister David Cameron’s dress sense while on holiday in
the Algarve
with his wife Samantha and their three children.
At a
time of the year when the British tabloids print even dafter rubbish than
usual, The Sun ran the headline: “David Cameron kicks off hols with
another fashion mishap.” The paper went on to report: “Strolling around the
stalls at the Aljezur market on the Algarve , Samantha looked immaculate
in an elegant green dress. In contrast, the PM, who’s become known for his
holiday fashion mishaps, was so keen to wear his new shirt he forgot to iron
out the creases from its packaging.”
The bit about the ironing was an exclusive. The other papers missed it. Most went so far as to acknowledge that the light denim shirt and knee-length shorts were a big
improvement on his past holiday outfits.
“Through
no fault of our own, summer dressing isn't something that comes naturally to us
Brits,” admitted The Sun.
The Daily
Mail noticed that “Cameron appeared slightly awkward in his holiday garb, but
at least he’s not wearing those black work shoes again.”
To
the Mail’s relief, during his visit to
the Aljezur market “Mr Cameron sported a pair of brown loafers (without any
socks).”
The
paper reminded us that last year, the Prime Minister was ridiculed by fashion
watchers for wearing dark cotton trousers and smart black work shoes during a
family break to Majorca. After coming in for criticism for his stuffy holiday
outfits in the past, his Algarve
attire was certainly “a step in the right direction.”
The Daily Telegraph was the most effusive of the lot.
“David Cameron listens to fashion critics on holiday wardrobe choices,” it
trumpeted. It is no less than one would expect from a good Tory newspaper, of
course.
News
that the Camerons, like so many other budget-conscious tourists, had chosen to
fly to Faro with Easyjet was wonderful publicity for the low-cost airline and
for the flagging Algarve tourist industry, but one wonders what Ryanair’s
Michael O’Leary made of it.
A
press photo opportunity had been laid on for the media the day after
the Camerons’ arrival. David and Samantha duly turned up casually dressed to be
snapped ambling around Aljezur market having a look at a range of seafood.
Surprisingly,
they decided to buy some fresh squid. The Portuguese regard squid as a delicacy,
but ‘yuck!’ most Brits turn their noses up at it. The photos suggested the Camerons’ were not all that keen but decided it was a
polite gesture to the host country to give it a go.
With
the cameramen suitably placated, the Camerons drove back to their holiday
retreat in the hills of Monchique where any further media intrusion was
discouraged by round-the-clock security provided by police from both the Portuguese
PSP and Scotland Yard.
Subsequent enquiries have failed to reveal whether the Camerons enjoyed their squid, if Samantha
got around to ironing David’s shirt, or indeed what style of underpants he
prefers.
In
the interests of political transparency, I think we should be told.